Fractional Marketing & Growth Leadership

Alltova takes ownership of your marketing priorities and gets the work done. Brendan Kelly leads senior marketing work and hands-on execution for established MGAs, program administrators and specialty insurance businesses.

What we can handle

These capabilities sit within one Alltova engagement. Brendan agrees priorities with you, works with your internal team and directs specialist resources, owning quality from planning through delivery.

Leadership & Strategy

Marketing priorities, positioning, messaging and vendor/team management.

Content & Communications

Thought leadership, LinkedIn, PR, articles, email and broker communications.

Sales & Marketing Materials

Brochures, presentations, program materials and conference collateral.

Digital & Growth Execution

Website improvements, campaigns, launches and selected business-development support.

Who it’s for

MGAs

Established MGAs that need experienced marketing leadership and practical support for programs, brokers and distribution.

Program administrators

Program administrators with ongoing marketing needs, from positioning and launch materials to broker communications.

Specialty insurers

Specialty businesses, including smaller carriers and fronting businesses, that need a marketing function without building a full internal department.

How the engagement works

One marketing partner, from priorities through delivery.

Understand the business

Brendan gets to know your business, programs, distribution relationships and commercial priorities, including what your team needs marketing to accomplish.

Agree the priorities

Together, we agree the marketing priorities and sequence. You have a clear view of what is underway, what comes next and the decisions needed to keep work moving.

Lead and deliver

Alltova gets the work done. Brendan delivers senior work, directs your internal team and coordinates specialist resources where needed, owning quality and accountability.

Adjust as needs change

As opportunities and business needs evolve, Brendan adapts the delivery plan with you and coordinates the resources behind it. You have a clear view of progress and what comes next, with one accountable lead keeping the work moving.

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About the engagement

Practical answers about ownership, execution and how the work gets done.

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What does Alltova take responsibility for?

Alltova owns agreed marketing priorities and gets the work done, from strategy and messaging to content, sales materials, campaigns and broker communications. Brendan personally leads the engagement and remains accountable for quality and delivery.

How is the engagement structured?

Fractional Marketing & Growth Leadership brings senior leadership, hands-on execution and ordinary specialist support together in one month-to-month engagement, with no long-term commitment. You stay in control of significant third-party spending through advance approval.

Who will lead our work?

Brendan Kelly leads each engagement directly. His experience includes serving as VP, Marketing, at MS Transverse Insurance Group and Head of Marketing & Distribution at AM Specialty. He coordinates specialist resources where needed.

How do you work with our team and vendors?

Brendan works with your leadership team, directs internal marketers or coordinators where appropriate, and manages agreed work with designers, PR firms and other specialists. Responsibilities and approvals are clear from the outset.

How does Alltova keep our marketing moving?

You get one accountable lead who turns your marketing needs into a clear delivery plan. Brendan coordinates the people, priorities and next steps, adapting the plan with you as opportunities and deadlines evolve.

What happens first?

We start by understanding the business and commercial priorities, reviewing current marketing and agreeing the first work to deliver. Progress is reviewed regularly, with priorities adjusted together as the business needs change.