About the engagement
Practical answers about ownership, execution and how the work gets done.
What does Alltova take responsibility for?
Alltova owns agreed marketing priorities and gets the work done, from strategy and messaging to content, sales materials, campaigns and broker communications. Brendan personally leads the engagement and remains accountable for quality and delivery.
How is the engagement structured?
Fractional Marketing & Growth Leadership brings senior leadership, hands-on execution and ordinary specialist support together in one month-to-month engagement, with no long-term commitment. You stay in control of significant third-party spending through advance approval.
Brendan Kelly leads each engagement directly. His experience includes serving as VP, Marketing, at MS Transverse Insurance Group and Head of Marketing & Distribution at AM Specialty. He coordinates specialist resources where needed.
How do you work with our team and vendors?
Brendan works with your leadership team, directs internal marketers or coordinators where appropriate, and manages agreed work with designers, PR firms and other specialists. Responsibilities and approvals are clear from the outset.
How does Alltova keep our marketing moving?
You get one accountable lead who turns your marketing needs into a clear delivery plan. Brendan coordinates the people, priorities and next steps, adapting the plan with you as opportunities and deadlines evolve.
We start by understanding the business and commercial priorities, reviewing current marketing and agreeing the first work to deliver. Progress is reviewed regularly, with priorities adjusted together as the business needs change.
