Your outsourced marketing department for specialty insurance.

Senior marketing leadership and hands-on execution for MGAs, program administrators and specialty insurers, without building a full internal marketing team.
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Alltova takes ownership of your marketing priorities and gets the work done.

Fractional Marketing & Growth Leadership

Brendan Kelly personally leads each engagement: setting priorities, delivering senior work and directing execution with your team and specialist resources. He owns quality and accountability from planning through delivery.
Founder-led accountability
Specialty insurance experience
Hands-on execution
Coordinated specialist support
About us

What we can handle

One founder-led engagement, with the leadership and execution your marketing needs. We agree priorities together and put the right resources behind the work.
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From brand to bind.

How the engagement works

Clear priorities. Hands-on delivery.
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Understand your business and commercial priorities.
Agree the marketing priorities and sequence.
Lead and deliver the work, coordinating specialist resources.
Adjust priorities together as new needs arise.

Who it’s for

MGAs

Established MGAs that need experienced marketing leadership and practical support for programs, brokers and distribution.

Program administrators

Program administrators with ongoing marketing needs, from positioning and launch materials to broker communications.

Specialty insurers

Specialty businesses, including smaller carriers and fronting businesses, that need a marketing function without building a full internal department.

Founder-led insurance experience

Insurance marketing leadership
Brendan previously served as VP, Marketing, at MS Transverse Insurance Group.
Marketing & distribution
Former Head of Marketing & Distribution at AM Specialty, bringing commercial and broker understanding to the work.
MGA & broker experience
Brendan’s career includes work across a network of 200+ MGAs and major brokers.
Program experience
Brendan has supported MGA programs generating $20M+ in gross written premium.